WCF Geneva
The Power of Country Communications
Reputation, Soft Power, Branding.
The Power of Country Communications - Reputation, Soft Power, Branding. Panel Partner: Turkey Promotion Group /TPG/ Moderator: Solly Moeng, Managing Director of DonValley Reputation Managers /South Africa/ Speakers: • Culture: The True Brand of a Nation. Her Excellency, Noura bint Mohammed Al Kaabi, Minister of Culture and Knowledge Development of the UAE • What makes a country brand? Falling into Lost in Communications. Metehan Demir, Journalist, Turkey Promotion Group Communication Consultant /Turkey/ • Country reputation and corporate reputation: new challenges for global business. Diego Gilardoni, Global Business and Communication Consultant, and Author /Switzerlnad/ • Get Branded - Stranded Managing Countrys Image Opportunities & Risk. Yogesh Joshi, President of the Association for Business Communicators /India/ • The importance of managing a countrys digital footprint. Dave King, Founder and CEO of Digitalis /UK/